We are looking for a motivated and enthusiastic Digital Marketing (PPC) Intern to join our team. In this role, you will be responsible for managing and optimizing pay-per-click advertising campaigns across various platforms, such as Google Ads, Bing Ads, and social media platforms. You will work closely with our digital marketing team to develop and implement effective PPC strategies that drive traffic, increase conversions, and maximize ROI for our clients.
- Conduct keyword research and analysis to identify relevant search terms and phrases for PPC campaigns.
- Develop and implement PPC strategies across various platforms, including Google Ads, Bing Ads, and social media platforms.
- Write compelling ad copy and create effective landing pages to drive conversions.
- Monitor and analyze campaign performance data to identify areas for optimization and improvement.
- Test and optimize campaigns to improve click-through rates, conversion rates, and other key performance metrics.
- Communicate campaign performance and optimization recommendations to clients and internal stakeholders.
- Stay up-to-date with industry trends and best practices to continuously improve PPC strategies and tactics.
Requirements and skills:
- Currently enrolled in or recently graduated from a Bachelor’s or Master’s degree program in marketing, business, or a related field.
- Strong analytical and critical thinking skills, with the ability to analyze data and draw actionable insights.
- Excellent communication and interpersonal skills, with the ability to work collaboratively in a team environment.
- Familiarity with PPC advertising platforms, such as Google Ads and Bing Ads, is a plus.
- Experience with Google Analytics or other web analytics tools is a plus.
An opportunity to gain hands-on experience in a fast-paced and dynamic digital marketing environment. If you are passionate about digital marketing and are looking to kickstart your career in the industry, we encourage you to apply for this exciting opportunity.