The challenge
A logistics marketplace platform connecting B2B shippers with truck-fleet owners was losing volume to WhatsApp-group brokerages. Load-matching was manual — an internal sales team would call 12 fleet owners per load, negotiate rates over phone, and book on Excel. Rate negotiation was opaque, prone to under-quoting. Payment to fleet partners ran on a 30-day cycle so good fleets defected to faster-paying middlemen. The platform was bleeding both sides of its marketplace.
How we deployed
- Built a load-matching engine that matched shipper RFQs to fleet partners by route, vehicle type, capacity and historical reliability score.
- Deployed a rate-negotiation chatbot on WhatsApp that surfaced floor and ceiling rates from a pricing model and accepted bids in 90 seconds.
- Locked transactions through an RBI-compliant escrow with auto-release on POD upload and consignee OTP confirmation.
- Generated digital LR and e-Way bill at booking confirmation — fleet partner had paperwork before driver started loading.
- Compressed payment to fleet partner from 30 days to 5 days post-delivery via UPI bulk settlement and TallyPrime sync.
What changed
- Rs 38 crore in monthly GMV matched on the platform versus Rs 9 crore pre-automation.
- 4,200 active fleet partners on the platform, up from 1,100 in the previous year.
- Load-to-fleet matching time dropped to under 90 seconds — versus 4 hours of manual calling.
- Fleet partner payment cycle compressed from 30 days to 5 days, dropping fleet churn by 67%.
- Shipper dispute rate fell 71% with digital LR and OTP-bound POD on every consignment.
"We were a marketplace pretending to be one — half the work happened in our internal team WhatsApp. Now it actually happens on the platform. Both sides of the market trust the system."
— Founder · Logistics Marketplace