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~ /home/services/web-development
3.1WEB_DEVELOPMENT

Right tool for the job. Not the one we happen to sell.

WordPress, Webflow, Shopify, custom Next.js, HubSpot CMS — we pick the stack that fits your problem, your team, and your budget. Not the one with the highest margin for us.

STACKS
7+
AVG_DELIVERY
6 WEEKS
LIGHTHOUSE
95+
the_logic

Most agencies are a hammer. Every client looks like a nail.

A WordPress shop will sell you WordPress. A Webflow shop will pitch Webflow. A Next.js agency will architect a custom build for a 5-page brochure site that a ₹8k/year theme could have handled. Platform loyalty is a billing model, not advice.

We run five distinct delivery tracks — custom Next.js, CMS-driven (WordPress / Webflow / Sanity), e-commerce (Shopify Plus / WooCommerce / headless), CRM-native (HubSpot CMS / Zoho / GoHighLevel), and web apps + portals. The first thing we do is figure out which one you actually need.

Tool-honest means telling a D2C founder to use Shopify when that is the right call, even though a custom build would bill three times as much. It also means telling a B2B SaaS to stop duct-taping WordPress when they have outgrown it. Both conversations happen here.

capabilities
  • 01
    Stack-selection workshop
    First engagement is always a structured recommendation — WordPress vs custom vs Shopify vs CRM-native, with reasoning in writing.
  • 02
    Performance budgets baked in
    Every project ships with a defined LCP target (sub-1.5s default). We do not move to launch without hitting it.
  • 03
    On-page SEO as standard
    Semantic HTML, schema markup, canonical tags, sitemap, robots.txt, Core Web Vitals — not an upsell.
  • 04
    India-optimised delivery
    CDN nodes in Mumbai, Chennai, Delhi. Image pipelines tuned for mobile-first India. Regional language support where needed.
  • 05
    Source ownership, always
    You own the code, the repo, the CMS content, and the hosting account. No vendor lock-in by design.
  • 06
    Realistic post-launch contracts
    ₹40k–₹2.5L/month retainers depending on stack and scope. Priced to be sustainable, not to expire at handoff.
// tracks.list

Five tracks. Pick the one that fits.

We don't evangelise one stack. Each track is a real discipline with its own tooling, ideal buyer, and pricing envelope.

3.1.1OPEN →

Custom Web Development

Bespoke Next.js 16 + React 19 builds for when the website IS the product, or when off-the-shelf platforms have become the bottleneck.

// ideal_for

Founders or CTOs who need a design-system-quality site, programmatic SEO at scale, or a front-end that integrates tightly with their own APIs — and where a template or CMS would be a compromise.

// tech_stack
Next.js 16React 19TypeScriptVercel / CloudflareSupabase / NeonTailwindAstro
3.1.2OPEN →

CMS Web Development

WordPress, Webflow, Sanity, and Payload CMS builds structured so your marketing team ships copy without a developer in the loop.

// ideal_for

Marketing teams that need to launch campaigns, update content, or publish posts at pace — and where engineering bandwidth is the bottleneck, not design ambition.

// tech_stack
WordPressWebflowSanityPayload CMSContentfulStrapiStoryblok
3.1.3OPEN →

E-commerce Development

Shopify Plus, WooCommerce, and headless commerce builds wired for Indian payments (UPI, Razorpay, Cashfree), GST-compliant invoicing, and COD logistics.

// ideal_for

D2C, B2C, or B2B brands going live or replatforming — from a first Shopify store to a custom headless front-end for a catalogue of 10,000+ SKUs.

// tech_stack
Shopify PlusWooCommerceMedusa.jsRazorpayCashfreeShiprocketDelhivery
3.1.4OPEN →

CRM-Native Web Development

Websites built inside HubSpot CMS, GoHighLevel, or Salesforce Experience Cloud — so every page view is a tracked interaction and every form fill is already a contact.

// ideal_for

B2B companies where pipeline attribution, lead-to-MQL speed, and lifecycle automation matter more than design freedom — and where a WordPress + sync integration has already proven unreliable.

// tech_stack
HubSpot CMS HubGoHighLevelSalesforce Experience CloudZoho SitesActiveCampaign PagesPipedrive Web Forms
3.1.5OPEN →

Web Apps & Portals

Customer portals, internal dashboards, B2B SaaS MVPs, and member platforms — anything that needs auth, RBAC, billing, and realtime, not just a marketing page.

// ideal_for

Teams building a product surface (client portal, vendor portal, SaaS MVP) where the success metric is DAU and task completion — not bounce rate.

// tech_stack
Next.jstRPCPrismaSupabaseClerk / Auth0Razorpayshadcn/ui
runtime.exec

How it actually runs.

STEP_01 · DISCOVER
Audit the actual need
We map your team, traffic, integrations, content workflow, and budget before recommending anything.
$ discover --audit=team,traffic,integrations,content,budget
STEP_02 · CHOOSE
Stack recommendation
Written recommendation: which track, which tools, why. You keep this even if you do not hire us.
$ recommend --output=stack-brief.md --yours-to-keep=true
STEP_03 · DESIGN
Figma → component system
Desktop + mobile, with a defined type scale, spacing tokens, and component library handed off with the site.
$ design --breakpoints=mobile,tablet,desktop --handoff=components
STEP_04 · BUILD
Milestone-gated delivery
Ship in verifiable chunks — staging URLs after every milestone. No 8-week blackout then a big reveal.
$ build --previews=per-milestone --blackout=false
STEP_05 · HANDOFF
Training + ownership transfer
Your team gets a recorded walkthrough, documentation, and a 30-day support window. Then a priced retainer if you want ongoing cover.
$ handoff --docs=written+video --support=30d --retainer=optional
use_cases

Where this gets deployed.

You need a marketing site fast
CMS track (WordPress or Webflow) gets you live in 3–4 weeks with a team that can self-serve copy from day one.
You have outgrown your WordPress
Custom track — Next.js 16, edge-cached, programmatic SEO, proper component system. Migration from WP without losing rankings.
You need an e-com store in 6 weeks
E-commerce track — Shopify Plus with Razorpay + UPI + Shiprocket, GST-compliant invoicing, and a CRO loop baked in.
Your CRM should be your CMS
CRM-native track — build directly inside HubSpot or GoHighLevel so every form fill is already a contact, no sync lag.
You need a customer portal or dashboard
Web app track — auth, RBAC, billing, realtime. A marketing site this is not.
Two agencies quoted you two very different stacks
Come to us first. We will tell you which one is right and document the reasoning before a rupee is spent.
You are a D2C brand that needs both a store and a blog
Shopify storefront + headless CMS blog — we run them in parallel and neither compromises the other.
Your current site embarrasses you on mobile
Audit → performance budget → rebuild or reskin. Whichever costs less and fixes the problem.
case_study
D2C_WELLNESS

Bengaluru D2C brand needed a Shopify store AND a WordPress blog. Most agencies wanted to lock them into one.

A fast-growing wellness brand had been quoted a single Webflow site that would have crippled their editorial workflow, and a custom build that would have cost ₹18L and taken 5 months. We matched tool to job — Shopify Plus for the storefront (Razorpay + UPI, GST invoicing, Shiprocket), WordPress + Sanity for the high-volume blog. Both live in 7 weeks. The content team publishes 3 posts a week without filing a single ticket.

DELIVERY
7 WEEKS
STORE_LCP
1.1s
BLOG_PUBLISH_TIME
−80%
VS_CUSTOM_QUOTE
−62% COST
next_step

Want this deployed in your business?

Free audit, 48-hour turnaround. We map your specific bottlenecks and quote a fixed deployment.

related_services
// frequently_asked

Frequently asked.

Which stack will you recommend for my project?
It depends on your team, your traffic, your content workflow, and your budget. Our first engagement is always a written stack recommendation — WordPress vs Webflow vs Shopify vs custom Next.js — with reasoning. You keep that document even if you never hire us to build.
How long does a typical web build take?
A CMS-driven marketing site is usually live in 3–4 weeks. An e-commerce build on Shopify Plus is 5–7 weeks. A custom Next.js build runs 6–10 weeks depending on integrations. A customer portal or web app starts at 8–12 weeks.
Do I own the code, content, and hosting?
Yes — every engagement transfers full ownership of the source code, repo, CMS, and hosting account to you at handoff. No vendor lock-in. You can fire us and another agency can pick up the project the next day.
What does ongoing support cost after launch?
Retainers run ₹40k–₹2.5L per month depending on stack and scope. Priced to be sustainable, not to expire the moment you launch. The first 30 days post-launch are included in the build fee.
contact.web_development

Deploy WEB DEVELOPMENT in your business.

Tell us where it’s leaking. We’ll send back a free audit within 48 hours — fixed-scope, fixed-price.

→ support@ubermedialabs.com
→ +91 98XXX XXXXX
→ Mumbai // Bangalore // Remote
// audit.form
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