3.2DIGITAL_MARKETING

Ad spend treated like equity, not expense.

Most agencies optimize for clicks because clicks are easy to report on. We optimize for booked revenue — the only metric that pays your team.

AVG_ROAS

4.8x

CAC_REDUCTION

-38%

CHANNELS

the_logic

Clicks are vanity. Booked calls are oxygen.

Most agencies bill for clicks because clicks are an easy report to pdf. They will not tell you that 60% of those clicks never make it past your form.

We run paid media as a closed loop with the rest of the stack. Every dollar is tracked from impression to closed deal, and the brain re-allocates spend in real time.

If a creative isn't producing booked revenue inside 72 hours, it dies. No sentimentality.

capabilities

01
Full-funnel attribution
Server-side tracking that survives iOS17, ad-blockers and dirty UTMs.
02
Creative-as-code
Hundreds of ad variants generated, tagged and tested per week.
03
Bid automation
Custom bid adjusters tied to CRM stage, not just clicks.
04
Paid social, search, programmatic
Meta, Google, LinkedIn, TikTok, YouTube, programmatic display.
05
Landing-page A/B
Every campaign ships with 3+ LP variants. Loser dies on day 4.
06
Daily intel briefs
No 47-tab dashboard. One Slack message at 8am with what changed and why.

runtime.exec

How it actually runs.

STEP_01 · INTEL

Audit + competitor scrape

We pull every ad your top 5 competitors are running. Map the gaps.

$ scrape --competitors=5 --depth=90d

STEP_02 · BUILD

Creative + landing-page production

Static, motion, UGC. 3 LPs per offer. All UTM-tagged at source.

$ build --creatives=40 --lps=3

STEP_03 · LAUNCH

Multi-channel paid kickoff

Meta + Google + LinkedIn warmed simultaneously, budget weighted to fastest signal.

$ launch --channels=meta,google,linkedin

STEP_04 · OPTIMIZE

Daily cull + scale

72-hour rule: no booked revenue, creative dies. Winners get 2x budget.

$ optimize --rule=72h --action=cull-or-scale

STEP_05 · REPORT

Revenue-attributed reporting

Slack at 8am: spend, CAC, MQLs, booked, won. No fluff.

$ report --schedule=daily-08:00 --format=slack

use_cases

Where this gets deployed.

High-ticket lead gen

Service businesses, real estate, financial — where one closed deal pays for a quarter.

E-com scaling 1M→10M

Where channel saturation kicks in and ROAS starts collapsing.

B2B SaaS demand

LinkedIn + intent data + nurture into a sales-qualified meeting.

Local service multi-loc

Per-location campaigns at scale, all routed through one brain.

Launch sprints

90-day rip from $0 to first profitable channel.

Attribution rebuilds

Fix dirty data before scaling. No optimizing on lies.

case_study

D2C_SUPPLEMENTS

Cut blended CAC 41% in 60 days while doubling spend.

Brand was buried in a Meta-only stack with collapsing ROAS. We rebuilt creative production as a system (40 variants/week), opened Google + YouTube, and migrated reporting to revenue-attributed. Founder stopped checking ad accounts at 11pm.

BLENDED_CAC

-41%

SPEND

2.1x

ROAS

2.8 → 4.6

CHANNELS

1 → 4

next_step