3.3.5NOTIFICATION_REPORTING

Daily intel briefs. Not 47-tab dashboards.

If your team needs a 30-minute meeting to figure out what happened yesterday, your reporting is broken. We replace dashboards nobody reads with one Slack message everyone reads.

BRIEF_LENGTH

<60s

SIGNAL_RATIO

93%

CHANNELS

SLACK · EMAIL · SMS

the_logic

Dashboards are graveyards. Briefings are decisions.

You spent $40k on a BI stack and your CFO still asks 'how was last week?' in Monday standup. The dashboards exist. Nobody reads them. They are too much, too late, too disconnected from action.

We replace passive dashboards with active intel: a daily Slack brief at 8am that reads like a journalist's lede. What changed. Why it matters. What to do today.

The brain already knows what changed — we just give it a pen.

capabilities

01
AI-written daily brief
One paragraph + 3 bullets. What's up, what's down, what to do.
02
Anomaly detection
Stat-significantly weird? Flagged with context, not buried in a chart.
03
Threshold alerts
CAC > $X? Pipeline < $Y? Real-time pings, not nightly.
04
Per-role segmentation
CEO sees revenue. Sales sees pipeline. Ops sees throughput.
05
Multi-channel delivery
Slack (default), email, SMS for critical alerts, dashboards as backup.
06
Decision history
Every alert keeps a record of what you decided + outcome.

runtime.exec

How it actually runs.

STEP_01 · DEFINE

Decision-driven KPIs

Every metric on the brief must trigger a decision. If not — kill it.

$ define --rule=decision-driven

STEP_02 · WIRE

Source-of-truth pipes

CRM, ads, billing, ops tools — all stream into the warehouse.

$ wire --sources=crm,ads,billing,ops

STEP_03 · AUTHOR

AI brief composer

LLM writes the brief. Tone matched to your team.

$ author --tone=internal-team

STEP_04 · DELIVER

8am Slack drop

Brief lands in #intel at 8am sharp. Everyone reads. Everyone acts.

$ deliver --time=08:00 --channel=slack

STEP_05 · CLOSE_LOOP

Reactions = decisions

Brief reactions trigger workflows. ✅ = act. 🔍 = investigate. ❌ = override.

$ loop --emoji-driven

use_cases

Where this gets deployed.

Founder daily brief

One Slack message. 90 seconds. Knows everything.

Sales pipeline pulse

Stalled deals, no-shows, hot signals — all surfaced before standup.

Ops anomaly detection

SLA breaches, queue spikes, error-rate jumps — paged not buried.

Investor / board updates

Monthly investor email auto-drafted from the data + your narrative.

Marketing performance

Channel-level CAC + ROAS in one digestible weekly view.

Customer health alerts

Account-level usage drops trigger CSM motions automatically.

case_study

SERIES_B_SAAS

Killed 14 dashboards. Replaced with one Slack brief. NPS up 18.

Series-B SaaS had 14 Looker dashboards averaging 2.1 views/week. We deployed the daily brief and a per-role pulse. Six weeks later, the leadership team killed 11 dashboards. Internal NPS on "do we have visibility?" went from 31 to 49.

DASHBOARDS_KILLED

11/14

BRIEF_OPEN_RATE

94%

TIME_TO_DECISION

−71%

INTERNAL_NPS

+18

next_step