3.3.4DB_REACTIVATION

Your dead CRM is sitting on six figures of revenue.

Most companies have 5,000+ closed-lost and dormant contacts. We mine them with AI conversation — typically recovering 4–11% as net-new pipeline inside 30 days.

AVG_RECOVERY

7.4%

TIME_TO_REVENUE

21 DAYS

COST_PER_DEAL

−83%

the_logic

The cheapest pipeline in the world is the pipeline you already paid for.

You have a graveyard. Closed-lost from 2 years ago. Trial users who ghosted. Free-tier signups who never converted. They are sitting in your CRM doing nothing for anyone.

Their circumstances have changed. Their priorities have changed. Their incumbent vendor has annoyed them. They just don't know they want to talk to you again.

We deploy AI agents (SMS + email + voice) to have an actual conversation with every dormant contact. Most companies recover 4–11% of the list as net-new pipeline.

capabilities

01
Conversational AI outreach
Two-way SMS + email — not blast. Real conversations.
02
Segment-aware messaging
Closed-lost-2024 gets a different opener than free-tier-2023.
03
Compliance-first
TCPA, CAN-SPAM, GDPR — list scrubbed and consent verified before launch.
04
Live handoff
Engaged contact → routed to a human rep with the full thread context.
05
Re-segmentation post-campaign
Dead means dead — properly tagged and removed from future runs.
06
Ongoing reactivation cadence
Quarterly re-runs on growing dormant segments.

runtime.exec

How it actually runs.

STEP_01 · AUDIT

List forensics

Pull dormant contacts, scrub for compliance, segment by source + age.

$ audit --segments=closed-lost,trial,free

STEP_02 · CRAFT

Per-segment scripts

Different opener for each segment. AI tested across 12 variants.

$ craft --variants=12 --segments=4

STEP_03 · WAVE_1

SMS soft re-open

"Hey, you considered us in 2024 — has anything changed?"

$ wave --channel=sms --tone=soft

STEP_04 · WAVE_2

Email + AI voice

Engaged from SMS get a follow-up email. Non-engaged get an AI voice call.

$ wave --branch=engagement

STEP_05 · HANDOFF

Hot leads to reps

Conversational interest → routed to rep with full transcript.

$ handoff --threshold=interest

use_cases

Where this gets deployed.

Closed-lost from 12+ months

Their incumbent has likely disappointed them by now.

Trial / free-tier ghosts

Signed up, never converted. New job, new budget, new context.

Old quote requests

Got a quote, never bought. Maybe they bought wrong.

Event lists / lead magnets

Webinar attendees who never engaged again.

Past customers (winback)

Churned customers — the second-cheapest pipeline in your business.

Acquired company's CRM

Acquired a competitor? Their list is your goldmine.

case_study

B2B_PROFESSIONAL_SERVICES

$340k recovered from a 4,200-row "dead" list in 28 days.

Consulting firm hadn't touched closed-lost since 2022. We ran the reactivation engine on 4,200 contacts. 312 engaged. 41 booked discovery calls. 11 closed inside 60 days. Total cost: $11k. Total recovered: $340k.

LIST_SIZE

4,200

ENGAGEMENT

7.4%

BOOKED

REVENUE

$340k

next_step