3.3.3FOLLOW_UP

A system that never forgets to follow up. Ever.

80% of sales need 5+ touches. The average rep makes 2. We deploy multi-channel sequences that follow up like a top performer who doesn't sleep, get sick, or forget.

TOUCH_AVG

CLOSE_LIFT

+58%

CHANNELS

the_logic

80% of sales happen on touches 5–12. Most reps quit at touch 2.

It is not a motivation problem. It is a memory and time problem. A rep with 80 open opportunities cannot remember which one needs a 4th call on Tuesday at 3:42pm.

Sequenced, multi-channel follow-up is the single largest controllable lever in B2B sales. We automate it without making it feel like spam.

Voice + SMS + email + LinkedIn + retargeting — orchestrated as a single conversation, not five disconnected tools.

capabilities

01
Multi-channel sequences
Email, SMS, voice, LinkedIn, retargeting — all coordinated.
02
Intent-aware branching
Open, click, reply, no-show — each branches the sequence intelligently.
03
AI-personalized openers
Each touch references the actual conversation, not a {{first_name}} merge.
04
Rep override at any step
Sequence pauses the moment your rep takes over the thread.
05
Sentiment-based exit
Negative sentiment? Pull from sequence, route to human, log the reason.
06
Calendar-driven cadence
No emails on weekends. No SMS at 11pm. Tuned per geo.

runtime.exec

How it actually runs.

STEP_01 · ENROLL

Auto-add on stage change

Lead hits "no-show" or "proposal sent" → sequence enrolls.

$ enroll --trigger=stage-change

STEP_02 · TOUCH_1

Same-day, value-led

Recap of the call + answer to the question they didn't ask.

$ touch --day=0 --type=email

STEP_03 · TOUCH_3

AI voice check-in

Day 3 — AI agent calls, leaves a voicemail referencing specifics.

$ touch --day=3 --type=ai-voice

STEP_04 · TOUCH_7

Multi-channel pulse

SMS + LinkedIn DM + display retargeting run in parallel.

$ touch --day=7 --channels=sms,li,display

STEP_05 · EXIT

Hot, cold, or nurture

Reply detected → human. No reply by day 21 → long-term nurture.

$ route --decision=reply-or-nurture

use_cases

Where this gets deployed.

Post-demo nurture

"We need to think about it" gets 11 valuable touches over 30 days.

Proposal follow-through

Quote sent → systematic follow-up until close or hard-no.

No-show reschedule

Missed meeting → AI re-books inside 4 hours, 71% of the time.

Trial-to-paid conversion

Daily nudge sequence based on product activation milestones.

Customer onboarding

Day 1 → 30 → 90 — every customer gets the same elite first impression.

Renewal cycles

120 days out → renewal conversations start. No surprise churn.

case_study

B2B_SAAS

"We need to think about it" became 31% of pipeline.

$8M ARR SaaS had 220 stalled deals worth $1.4M. We deployed the multi-channel sequence on 'considering' stage. In 60 days they closed $430k from previously dead conversations.

STALLED_REVIVED

31%

CYCLE_TIME

−24%

CLOSE_RATE

+58%

REP_TIME_SAVED

12h/wk

next_step