The challenge
A regional auto dealership had 8,400 lease-end and closed-lost contacts sitting in their CRM untouched. Manual outreach had been tried twice and abandoned. Sales team did not have the bandwidth.
How we deployed
- Compliance + consent scrub on the full list.
- Segmented by lease-end date and previous vehicle class.
- AI two-way SMS opener tailored to segment.
- Engaged contacts handed off to a human rep with full transcript.
- Dead segments retired so future runs stayed clean.
What changed
- 9.1% of the list engaged in real conversation.
- 63 booked test-drives inside 6 weeks.
- ₹1.2 Cr in net-new vehicle revenue closed in 60 days.
- Total program cost was a single-digit percentage of recovered revenue.
"We thought that list was dead. It paid for our entire Q2 ad budget."
— GM · Regional dealership