The challenge
An ed-tech platform was getting 600 enquiries a week. Counselors could not keep up — first-touch was averaging 19 hours. Conversion to paid was stuck at 2.1%.
How we deployed
- AI counselor agent on web, WhatsApp and inbound voice.
- Course-fit scoring done in conversation, not on a form.
- High-intent students booked straight onto a counselor calendar.
- Low-intent students nurtured with sequenced content for 30 days.
What changed
- Enrollment tripled within 90 days.
- Counselor load fell 54% — same team, 3× output.
- Time-to-booked-call collapsed from 19 hours to 8.4 minutes.
- After-hours conversions became a meaningful share of revenue.
"Our counselors finally stopped doing intake calls. They are actually counseling now."
— Head of Growth · Ed-tech platform