The challenge
A B2B coaching agency had a healthy ad budget but a leaky funnel. Form fills sat for 2 days. Discovery calls were being missed. Most spend was effectively a tax on their competitors.
How we deployed
- Deployed Speed-to-Lead first — sub-60s outbound on every form fill.
- Plugged in Follow-Up Sequences for stalled "considering" stage opportunities.
- Server-side attribution rebuilt — every closed deal traced back to creative + channel.
- 72-hour cull rule enforced on creative.
What changed
- Response time fell from 47 hours to 42 seconds.
- Close rate jumped from 4% to 18%.
- Revenue per ad-dollar climbed 4.5×.
- Payback period was 9 days.
"I was about to fire my media buyer. Turns out the buyer was fine — the funnel below them was the problem."
— Founder · B2B coaching agency