The challenge
A Pune builder launching three under-construction projects depended on a 280-strong channel-partner network for 60% of presales. Attribution was a mess — partners would claim a buyer who first registered through Meta ads. Disputes ate 4 hours of CRO time every day and the partner network was quietly shrinking.
How we deployed
- Issued unique attribution links to every channel partner with a UTM-bound HubSpot record.
- Captured first-touch automatically on every form, walk-in QR code and inbound call.
- Deployed AI voice agent to qualify and schedule walk-ins at the project sales gallery.
- Auto-generated weekly partner statements with verifiable click-to-walk-in trail.
- Released payouts via a portal — partners saw their pipeline live, not on a Friday email.
What changed
- Rs 142 crore in clean, attributed channel-partner pipeline across 3 projects.
- Walk-in bookings grew 91% inside the first 60 days of launch.
- Payout disputes dropped 96% — partners trusted the dashboard.
- Channel-partner network grew 47% as word spread through the Pune broker community.
- Sales gallery footfall stabilised at predictable weekday + weekend slots.
"Our channel partners stopped fighting us on attribution. They actually started bringing more buyers because they knew the math was honest."
— Head of Presales · Developer