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3.4LEAD_GENERATION

Predictable B2B lead flow — without burning cash on broken channels.

Most lead-gen vendors sell either pure volume (10,000 'verified' emails) or pure sophistication (an AI SDR that's actually a Mailchimp template). We run a three-channel engine — cold outreach, SEO content, and paid ads — that compounds into pipeline you can forecast.

AVG_CPL
₹420
LEADS_PER_MONTH
120-300
BOOK_RATE
8-14%
the_logic

You don't need more 'leads.' You need pipeline you can forecast.

The category is broken. Most B2B lead-gen vendors sell either pure volume (10,000 'verified' emails for ₹50k that bounce 40% on send) or pure sophistication (an AI SDR that's really a Mailchimp template with personality tokens). Neither produces revenue you can plan around.

The teams winning today run three channels in parallel: cold outreach (email + LinkedIn) for direct outbound, SEO content for inbound demand capture, and paid ads for in-market intent. Each channel makes the others cheaper — outbound prospects already saw your content, paid ads convert better when SEO has warmed the brand, content reuses the angles that outbound proved.

We operate that three-channel engine end-to-end. Cold campaigns shipped via our 24-template drip system. LinkedIn outreach with AI personalization. SEO content auto-published daily with programmatic landing pages. Paid Meta and Google ads with attributed pipeline. One source of truth: leads dropping into your CRM, scored, routed, and ready for follow-up the same minute they fill the form.

capabilities
  • 01
    Cold outreach engine
    Multi-touch email + WhatsApp + SMS drip sequences with reply-detection pause, sender warmup, and 24 ready-to-launch industry templates.
  • 02
    LinkedIn outbound
    Connection requests, AI-personalized messages, and a managed reply inbox. Stays under daily quotas to avoid Sales Nav restrictions.
  • 03
    Lead scraping + enrichment
    Apify-powered Google Maps + LinkedIn scrapers, then Clearbit/Apollo enrichment, deliverability scoring, and CRM import.
  • 04
    SEO content engine
    Auto-published blog posts, RSS feed, tag and author landing pages, plus programmatic-SEO routes for every service × industry combination.
  • 05
    Performance paid ads
    Google Search + Meta paid campaigns tuned for cost-per-qualified-lead, with attributed pipeline reporting in one dashboard.
  • 06
    Lead magnets + capture
    ROI calculator, downloadable playbook, gated case studies — every page on the site is a conversion surface with reCAPTCHA-protected forms.
runtime.exec

How it actually runs.

STEP_01 · AUDIT
Map the current lead engine
Channels, cost per lead, conversion stages, leakage points. Output is a written diagnosis with priorities.
$ audit --channels=current --cpl=measured --leakage=mapped
STEP_02 · INFRA
Outbound stack setup
Sender warmup, SPF / DKIM / DMARC, CRM pipeline, lead-routing rules, UTM + attribution links. The plumbing that makes everything else work.
$ infra --warmup=42d --spf=ok --dmarc=p=reject
STEP_03 · CAMPAIGN
Launch first 3 cold campaigns
Industry-targeted email + LinkedIn drips. Replies route to your sales team with the full prospect context in CRM.
$ campaign --industries=3 --channels=email,linkedin
STEP_04 · SEO_STACK
Ship 8 SEO landing pages + 12 blog drafts
Schema markup, internal linking, conversion CTAs on every page. Indexed via sitemap, surfaced in Google Search Console within days.
$ seo --landing-pages=8 --blogs=12 --schema=service+faq
STEP_05 · COMPOUND
Monthly review + scale
Scale what works, kill what doesn't. Add paid ads + partnerships once outbound + SEO foundation is producing predictable leads.
$ review --cadence=monthly --kill-threshold=cpl>2x-target
use_cases

Where this gets deployed.

B2B SaaS pre-product-market-fit
Founder-led sales hit a ceiling. Need scalable channels before the next fundraise.
B2B SaaS scaling past ₹5cr ARR
Referrals stopped compounding. Need an outbound engine to keep growth predictable.
Agencies replacing referral-only growth
Word-of-mouth is unreliable. Need a documented channel mix that survives if one referral source dries up.
D2C brands launching wholesale/B2B arm
Direct-to-consumer playbook does not work for retail buyer + distributor outreach. Different motion entirely.
Real estate developers selling to brokers
Project launch needs 100+ broker conversations in 30 days. Cold outreach + WhatsApp drips replace event circuits.
Healthcare clinics scaling patient acquisition
Local SEO + Google Ads + Practo/Justdial review pipeline + paid Instagram. Multi-channel, locally targeted.
Manufacturing exporters reaching US/EU buyers
LinkedIn outbound + Alibaba/IndiaMART alternatives + SEO targeting buyer intent searches in English-language markets.
High-ticket services (consulting, legal, accounting)
Long sales cycles need brand-warming SEO + targeted outreach to specific job titles in specific verticals.
case_study
B2B_SAAS

Logistics SaaS replaced ₹8L/mo referral-dependent growth with a 220-lead/mo outbound + SEO engine.

A vertical SaaS for logistics was stuck at 4 new clients per month from referrals, with no scalable channel. We built the three-channel engine — cold outreach across 3 industries (3PL, freight forwarders, fleet operators), LinkedIn outbound to ops leaders, and an SEO content stack targeting the "TMS for fleet operators" keyword cluster. 90 days in: 220 qualified leads per month, 14% book rate, ₹420 cost per qualified lead — one-seventh of the average paid-ad CPL in the same market.

QUALIFIED_LEADS_MONTH
+220
BOOK_RATE
14%
COST_PER_LEAD
₹420
PAYBACK
63 days
next_step

Want this deployed in your business?

Free audit, 48-hour turnaround. We map your specific bottlenecks and quote a fixed deployment.

related_services
// frequently_asked

Frequently asked.

How is this different from buying a list and blasting cold emails?
A purchased list bounces 40-60% on send, burns your sender reputation, and gets your domain blacklisted in 2 weeks. We scrape and enrich fresh, deliverability-score every address, warm up dedicated sending domains for 42 days before first send, and run multi-touch sequences that pause on reply. The work is in the infrastructure, not the email body.
When can I expect the first qualified leads?
Cold outreach typically produces first booked meetings in 14-21 days after campaign launch (post the 42-day warmup window). SEO content compounds slower — 60-90 days to first organic leads, 6-9 months to category authority. Paid ads can produce leads in the first week but at higher cost. We sequence the channels so you see early wins (outbound) while the long-bet plays (SEO) are building.
What's the typical cost per qualified lead?
Depends on industry and ticket size. B2B SaaS targeting ops leaders: ₹400-800 per qualified lead via outbound, ₹1,200-2,500 via paid ads. High-ticket services (₹10L+ deals): ₹2,000-5,000 per lead is normal. We benchmark against your current CAC in the audit phase before committing to a target.
Do you guarantee a number of leads?
No, and any agency that does is selling you volume not pipeline. We commit to channel performance benchmarks (deliverability ≥97%, reply rate ≥4%, LinkedIn acceptance ≥30%) and to monthly written reviews with kill-or-scale recommendations. The actual lead count depends on your offer, market, and sales follow-up — variables we don't fully control.
What if my sales team can't handle the lead volume?
We integrate with our Speed-to-Lead service — AI voice + SMS callback inside 60 seconds, automated qualification, calendar handoff. Your team only sees pre-qualified leads with confirmed meetings. Combined service is typically priced together at a discount.
contact.lead_generation

Deploy LEAD GENERATION in your business.

Tell us where it’s leaking. We’ll send back a free audit within 48 hours — fixed-scope, fixed-price.

→ support@ubermedialabs.com
→ +91 98XXX XXXXX
→ Mumbai // Bangalore // Remote
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