3.1.2CMS_WEB_DEV

Your marketing team ships copy. Not tickets.

WordPress, Webflow, Sanity, Payload — the right CMS for your team's tech literacy, your content volume, and your budget. Most marketing teams do not need a custom build. They need a CMS that actually works.

TIME_TO_PUBLISH

< 10 MIN

SUPPORT_TICKETS

−70%

ONGOING

₹40k–₹1.2L/mo

the_logic

If your marketing team is filing tickets to change a banner, the CMS is broken.

Most marketing teams ship 80% copy changes and 20% layout changes. They do not need a custom React build. They need an editorial workflow where a writer can update a hero, publish a blog, and launch a campaign landing page before noon — without a developer in the loop.

The right CMS depends on three things: how technical your team is, how much content you produce, and what integrations you run. WordPress + ACF is still the correct default for most Indian SMBs. Sanity or Payload is the right call when content is structured and multi-channel. Webflow works when designers own the workflow. We choose based on your reality, not on what we happen to know best.

We model the content schemas first, then build the theme or template second. The schema is the product. The visual layer is decoration. A CMS with a bad schema is just a beautiful prison.

capabilities

01
Role-based editorial workflows
Draft → review → publish, with roles for writer, editor, and admin. No one publishes without the right sign-off.
02
Structured content models
Schemas designed for your content types — not a single giant WYSIWYG field that breaks every layout.
03
Image optimisation pipeline
WebP conversion, responsive srcsets, lazy loading. Managed by the CMS, not by hand.
04
Multi-language support
Hindi, Tamil, Marathi, Bengali — regional language editorial workflows with locale-aware routing.
05
SEO modules configured
Yoast or RankMath on WordPress. Custom SEO fields on Sanity/Payload. Sitemap auto-generated on publish.
06
Staging → preview → publish
Every change previewed in context before it goes live. No editing on production.

runtime.exec

How it actually runs.

STEP_01 · SELECT

CMS selection workshop

WordPress vs Webflow vs Sanity vs Payload — we recommend with written reasoning and a cost breakdown per option.

$ select --options=wp,webflow,sanity,payload --output=recommendation.md

STEP_02 · MODEL

Content modelling

Define every content type, field, and relationship before a theme is touched. Schema is the foundation.

$ model --types=pages,posts,campaigns,authors --relations=defined

STEP_03 · BUILD

Theme / template development

Built to the content model, not around it. Every component maps to a schema type.

$ build --theme=schema-driven --components=typed

STEP_04 · TRAIN

Editor training

Recorded walkthrough for the whole editorial team. Written docs for onboarding future editors.

$ train --format=video+docs --target=editorial-team

STEP_05 · HANDOFF

Handoff + maintenance retainer

Source delivered. Hosting configured. Monthly retainer for updates, plugin security, and CMS version upgrades.

$ handoff --retainer=monthly --includes=updates,security,cms-upgrades

use_cases

Where this gets deployed.

D2C brands with frequent campaign launches

12+ campaigns a quarter — the marketing team needs to move without filing a ticket for every banner swap.

Multi-author publication or blog

Editorial team of 5+, per-author pages, category taxonomy, scheduled publishing.

Real estate listing sites

Properties as structured content types — searchable, filterable, with map embeds and inquiry forms.

Hospitality + property pages

Hotel, resort, or co-working — rooms, pricing, and availability structured for direct booking integration.

Edtech course catalogues

Courses, batches, instructors, and syllabi modelled as content types, not hardcoded HTML.

Multi-location service businesses

Clinics, gyms, salons — per-location pages with shared branding, managed from one CMS instance.

B2B knowledge bases

Documentation, FAQs, and case studies structured for search and maintained by a non-technical team.

Regional-language magazine or news

Hindi or Tamil editorial workflow with locale routing, author attribution, and category taxonomy.

case_study

D2C_WELLNESS

Mumbai wellness brand switched from a custom build to WordPress + Sanity. Campaign publish time: 3 days → 45 minutes.

The marketing team was filing 30+ tickets a month for copy changes and banner swaps on a custom React site. We moved the editorial layer to a WordPress + Sanity hybrid — WordPress for the content team's familiar interface, Sanity for structured product and campaign content. Ticket volume dropped 73%. The team now launches campaigns the same morning a brief lands.

PUBLISH_TIME

3d → 45m

SUPPORT_TICKETS

−73%

CAMPAIGNS_PER_QTR

4 → 14

EDITOR_TRAINING

2 HOURS

next_step