The challenge
A Mumbai-based luxury developer with four active towers across BKC, Worli and Powai was bleeding HNI enquiries to faster competitors. Median first-touch was 47 hours and weekend leads sat untouched until Tuesday. The in-house sales team was a dozen relationship managers but they were buried under broker calls, not closing.
How we deployed
- Wired every Meta lead form, Google LSA and channel-partner referral into a single HubSpot pipeline.
- Deployed a sub-60-second AI voice agent on Twilio for every new enquiry.
- Qualified BANT in 4 conversational questions before any human touch.
- Routed serious buyers straight onto the right project specialist via shared calendar.
- Captured channel-partner attribution at the form level so payouts stayed clean.
What changed
- Median response time collapsed from 47 hours to 37 seconds.
- First-call connection rate lifted 71% inside the first month.
- Site visits booked grew 148%, with 31% landing outside business hours.
- Cost per booked site visit fell by 44% on the same ad spend.
- Payback hit on day 12 against the full deployment fee.
"We were losing serious buyers because our weekend lag was 60 hours. Now a Sunday-night enquiry has a confirmed Monday-morning visit before the buyer goes to bed."
— Head of Sales · Luxury Developer