3.2E-COMMERCE
Ad spend treated like equity, not expense for E-commerce.
Abandoned carts, slow customer-service response, and ad spend that scales linearly with revenue all eat the same margin that should be funding growth.
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How digital marketing plays out in e-commerce.
Most agencies bill for clicks because clicks are an easy report to pdf. They will not tell you that 60% of those clicks never make it past your form.
We run paid media as a closed loop with the rest of the stack. Every dollar is tracked from impression to closed deal, and the brain re-allocates spend in real time.
next_step
See the full digital marketing playbook.
Most agencies optimize for clicks because clicks are easy to report on. We optimize for booked revenue — the only metric that pays your team.