E-com is not a website for E-commerce.
Abandoned carts, slow customer-service response, and ad spend that scales linearly with revenue all eat the same margin that should be funding growth.
How ecommerce dev plays out in e-commerce.
UPI is the dominant payment method. COD is still 35–50% of orders for most D2C brands. Shiprocket and Delhivery are the logistics stack. GST 18% must appear on every invoice. GSTIN validation at checkout matters. These are not edge cases — they are the table stakes for any Indian e-com build.
Platform selection depends on where you are. 0–200 SKUs and a team that does not want to touch code: Shopify Plus with the right app stack. 200–10,000 SKUs with custom checkout logic or subscription billing: WooCommerce with a proper architecture, not the default theme. High-traffic brand that has outgrown Shopify's theme engine: headless with Medusa.js or Saleor as the commerce layer.
See the full ecommerce dev playbook.
Shopify Plus, WooCommerce, and headless commerce — wired for UPI, Razorpay, Cashfree, Shiprocket, Delhivery, and GST 18%. India-ready from day one, not from a plugin installed on day 30.