Predictable B2B lead flow — without burning cash on broken channels for E-commerce.
Abandoned carts, slow customer-service response, and ad spend that scales linearly with revenue all eat the same margin that should be funding growth.
How lead generation plays out in e-commerce.
The category is broken. Most B2B lead-gen vendors sell either pure volume (10,000 'verified' emails for ₹50k that bounce 40% on send) or pure sophistication (an AI SDR that's really a Mailchimp template with personality tokens). Neither produces revenue you can plan around.
The teams winning today run three channels in parallel: cold outreach (email + LinkedIn) for direct outbound, SEO content for inbound demand capture, and paid ads for in-market intent. Each channel makes the others cheaper — outbound prospects already saw your content, paid ads convert better when SEO has warmed the brand, content reuses the angles that outbound proved.
See the full lead generation playbook.
Most lead-gen vendors sell either pure volume (10,000 'verified' emails) or pure sophistication (an AI SDR that's actually a Mailchimp template). We run a three-channel engine — cold outreach, SEO content, and paid ads — that compounds into pipeline you can forecast.