The challenge
A multi-brand dealership group running 11 showrooms across Mumbai and Pune for Maruti, Hyundai and Tata was losing test-drive enquiries to faster competitors. Median first-touch on a CarWale, CarDekho or Meta lead was 9 hours. After-hours and Sunday leads went unworked until Tuesday morning. Sales advisors were stuck on walk-ins, not chasing online demand.
How we deployed
- Wired every CarWale, CarDekho, Google LSA and Meta lead form into a single Salesforce pipeline.
- Deployed a Twilio-backed AI voice agent for sub-60-second outbound on every test-drive request.
- Qualified vehicle preference, finance need, exchange and timeline in 4 conversational questions.
- Pushed booked drives directly into the dealer-management system with the assigned advisor on shared calendar.
- Routed exchange-vehicle enquiries to the used-car desk with model, year and km already captured.
What changed
- Median response time collapsed from 9 hours to 41 seconds.
- Booked test drives lifted 96% inside the first 45 days across all 11 showrooms.
- After-hours and Sunday lead conversions grew 212% — previously near-zero category.
- Sales advisors reallocated 2.5 hours a day from chasing leads to closing walk-ins.
- Payback hit on day 17 against the full deployment fee.
"CarWale leads used to die on Sunday. Now a Sunday-night enquiry has a confirmed Monday-morning test drive on the advisor calendar before the customer wakes up."
— General Manager · Multi-Brand Dealership Group