3.3.1REAL ESTATE
A lead is worth 8x more in the first 60 seconds for Real Estate.
Site-visit conversion bleeds out between a lead form submit and your sales team picking up — usually because nobody picks up under 40 minutes.
// industry_play
How speed to lead plays out in real estate.
Harvard Business Review nailed this in 2011 and nothing has changed: companies that respond within an hour are 7x more likely to qualify the lead. Within 5 minutes, 21x.
Yet the median B2B response time is still 47 hours. The lead has bought from someone else, twice.
next_step
See the full speed to lead playbook.
Industry data is brutal: the odds of qualifying drop 80% after 5 minutes. We get a real human (or a very good AI) on the phone in under a minute — every time.