The challenge
A two-wheeler dealership network with 38 outlets across Tamil Nadu and Karnataka selling Bajaj, Hero and TVS was getting 22,000 monthly leads from BikeWale, Meta and Google but distribution was chaotic. Senior outlets cherry-picked. Junior outlets got the leftovers. Finance leads sat unworked because no NBFC was tagged at lead-capture time. Conversion was stuck at 4.8%.
How we deployed
- Built a Zoho CRM round-robin distributor keyed off outlet capacity, locality and brand preference.
- Triggered an instant WhatsApp opener within 90 seconds of every BikeWale or Meta lead landing.
- Tagged finance-need leads at capture and routed them to the right NBFC partner per buyer profile.
- Captured outlet accept/reject inside WhatsApp itself — auto-reroute on no response in 5 minutes.
- Issued weekly outlet scorecards showing acceptance, time-to-first-touch and test-ride-to-billing rate.
What changed
- All 22,000 monthly leads distributed and worked within 90 seconds across 38 outlets.
- Test-ride bookings lifted 67% inside the first 60 days.
- Finance-attach rate climbed from 31% to 49% with NBFC pre-tagging.
- Conversion to billing lifted 41% across the network.
- Outlet poaching and lead-quality complaints dropped 89% with transparent scorecards.
"Our 38 outlets used to fight every Monday over lead allocation. The system decides, the outlet works, we close — and finance attach has become a real revenue line."
— Head of Network Sales · Two-Wheeler Dealership