The challenge
A solo life and wellness coach in Bangalore with 64,000 Instagram followers had hundreds of DMs every week asking for help. The coach was responding personally between sessions, missing two-thirds, and converting maybe 4 to 6 paid clients a month. The premium 6-week programme priced at Rs 48,000 had no structured upsell — clients only heard about it if they asked.
How we deployed
- Built a Manychat-style Instagram DM flow that responded to keyword triggers in under 10 seconds.
- Routed qualified DMs to a Calendly free-discovery-call link with WhatsApp Business confirmation.
- Created a pre-call WhatsApp questionnaire that captured intent, budget and goal — coach saw it 30 mins before the call.
- Built a 6-week post-call upsell sequence on WhatsApp introducing the premium programme with case studies and one-click Razorpay link.
- Auto-segmented non-converters into a 90-day low-touch nurture using free Reels and weekly tips.
What changed
- 312 free discovery calls booked from Instagram in 90 days, up from 38 baseline.
- Discovery-call to premium-programme conversion held at 28%.
- 87 paid programme enrolments at Rs 48,000 — Rs 41 lakh in 90 days.
- Coach reclaimed 14 hours a week previously spent answering Instagram DMs.
- Instagram-attributed revenue went from Rs 6 lakh per quarter to Rs 41 lakh per quarter.
"I used to feel guilty about not replying to DMs. Now my followers get a faster, warmer response than I could ever type, and the right people end up on my calendar."
— Life Coach · Bangalore