The challenge
A Mumbai public-speaking and soft-skills training company ran two parallel businesses — corporate B2B workshops booked via RFP and open enrolment programmes for individuals. The B2B side took 14 days to respond to RFPs because the founder personally drafted every proposal. The open-program side was 60% empty most months. An alumni pool of 4,200 past learners had never been formally re-engaged.
How we deployed
- Built an RFP intake form on the website with auto-extraction of brief, budget, audience size and date.
- Auto-drafted proposal v1 in 90 minutes using past-proposal templates and the founder voice fine-tune.
- Routed open-program enquiries through LeadSquared with a 5-stage email + WhatsApp + reminder-call cadence.
- Segmented 4,200 alumni by programme attended, year and seniority — pushed targeted reactivation campaigns.
- Built quarterly corporate-account reviews — past clients got a structured outreach with new programme offers.
What changed
- Corporate workshop revenue closed at Rs 3.2 crore over two quarters, up 2.4x.
- RFP response time fell from 14 days to 2 days median — close rate doubled.
- 1,800 alumni reactivated, generating Rs 76 lakh in repeat and referral business.
- Open-program workshop fill rate lifted from 38% to 96%.
- Founder reclaimed 18 hours a week previously spent on proposal drafting.
"I used to lose corporate RFPs simply because I responded slower than my competitors. Now my v1 proposal lands inside 48 hours and I have closed deals before some agencies have even acknowledged the email."
— Founder · Public Speaking Training Company