The challenge
A gourmet specialty food brand had built a strong D2C presence but their B2B corporate-gifting line was firefighting season after season. Every Diwali, 800+ HR and admin teams emailed asking for bulk-gifting catalogues. The 2-person B2B desk could process maybe 60 of those properly — the rest got generic email replies and went to a competitor. Multi-address shipping (one corporate buyer, 400 employee addresses) was a manual nightmare.
How we deployed
- Built an outbound LinkedIn + email sequence targeting HR, admin and CHRO at 4,000 enterprises starting 90 days before Diwali.
- Deployed an RFQ intake bot — captured budget per gift, headcount, delivery window and customisation asks in a structured form.
- Auto-generated branded gifting catalogues with tiered pricing (Rs 800 / Rs 1,500 / Rs 3,000 per gift) within 21 minutes of RFQ.
- Multi-address shipping workflow accepted CSV upload of recipient addresses, validated pin-codes against Shiprocket serviceability and split the manifest automatically.
- Sequenced repeat outreach for Christmas and New Year corporate gifting on the same accounts.
What changed
- Rs 9.6 crore in corporate gifting revenue across the Diwali + Christmas window.
- 280 net-new enterprise accounts onboarded — 4× the prior best year.
- RFQ response time dropped from 2 days to 21 minutes.
- Multi-address shipping handled 41,000 individual deliveries with one CSV upload per buyer.
- 63% of Diwali corporate accounts repeated for Christmas gifting on automated outreach.
"We used to dread Diwali. The catalogue went out, the desk drowned, we lost half the deals. This year we closed Rs 6 crore before Dhanteras and the desk had time to actually advise the buyers."
— Head of B2B · Gourmet Food Brand