The challenge
An electronics marketplace was losing repeat traffic to deal-aggregator sites — buyers would watchlist a phone or laptop, leave, and never come back when the price dropped. Warranty claim intake was a customer-service nightmare with 4-day turnaround and angry escalations. EMI eligibility checks ran during checkout and added 11 minutes — most cart abandoners dropped at this step.
How we deployed
- Built a price-drop alert engine — watchlisted SKUs triggered WhatsApp + email + push within 5 minutes of any price change, with one-tap buy.
- Deployed an AI warranty-claim intake bot that captured invoice, serial number, issue description and photo evidence, then auto-routed to brand or service centre.
- Pre-computed EMI eligibility against 14 NBFC partners using soft credit pull at PDP — buyer saw "EMI starts at Rs 2,400/mo" before adding to cart.
- Hard-bind on EMI happened at checkout in 47 seconds, not 11 minutes.
- Pushed quarterly device-upgrade nudges to buyers based on purchase age and category churn cycle.
What changed
- Rs 31 crore in price-alert-triggered repeat purchases across the watchlist base.
- 6.2 lakh active watchlist users — first-party intent signal previously not captured.
- EMI checkout time dropped from 11 minutes to 47 seconds — cart abandonment at this step fell 71%.
- Warranty claim turnaround fell 63% with structured intake and auto-routing.
- Repeat-purchase share of revenue climbed from 18% to 34%.
"Price alerts brought back buyers we thought we had lost to the deal-aggregator sites. Turns out they wanted to come to us — they just needed a nudge with the right number."
— VP Growth · Electronics Marketplace