The challenge
A home decor and furniture brand on WooCommerce had spent 14 months building an AR room-preview feature — buyers could place a sofa in their living room via phone camera. Engagement was high (1.4L AR sessions a month) but they had no idea which sessions converted. Meanwhile delivery and installation scheduling was a 3-person desk calling buyers post-order to arrange a window. Installation was 2 weeks out, buyers cancelled, returns spiked.
How we deployed
- Instrumented AR session events — time-in-AR, surfaces placed, share-with-friend taps — and scored shoppers on buying intent.
- High-intent AR users got a personalised WhatsApp nudge with 10% off + 48-hour delivery promise.
- Built a delivery-window picker triggered at order-confirm — buyer picked a 4-hour slot in the next 7 days, no calling required.
- Auto-assigned installer crew based on city, SKU complexity and crew calendar; sent buyer a T-24h and T-2h WhatsApp.
- Closed the loop with a post-installation NPS prompt and a one-tap photo upload for the brand's social.
What changed
- Conversion on shoppers entering AR lifted 2.7× vs non-AR cohort.
- 38% of AR users completed a purchase within 7 days of session.
- Installation NPS climbed to 4.6/5 with zero scheduling phone calls.
- Delivery-window coverage expanded from 6 metros to 23 cities on the same desk size.
- Return rate on assembled furniture dropped 24% as expectations were set in AR.
"We built AR for fun and it turned into our best buying signal. Once we tied it to delivery scheduling, the whole purchase journey just made sense."
— CTO · Home Decor Brand